Friday, March 30, 2012

1970's Seventeen Magazines Part Two: The Pendant & Skinny Chain

My last post focused on the fashions of the 1970's as I see it through the pages of a collection of Seventeen Magazines that I picked up at an estate sale in Central California. I was enthralled with those times and the economic, political and social influences on fashion.





Above Photo's copied from 1971 August Seventeen Magazine


I’m still turning pages, treading my way down the fashion highway of the early 1970’s. The colors were bold and bright; as well, the fabrics designs were heavily patterned with large plaids, stripes, paisley’s and flowers. Plaids were mixed and matched, while overstated colors contrasted. There was no room for boisterous extreme jewelry accented by sparkling rhinestones. Simplicity was the word. Long chains with a pendant dangling loosely from the gold or silver tone links were one of the fashion trends of that time.
Seventeen Magazine, August 1974
Jewel Trifari Advertisement


As I was collecting various pictures from my treasured 1970’s Seventeen Magazines, I found a full two page ad from the well known vintage jewelry company, Trifari, proclaiming, "how to wear a sweater with Trifari". The pendants hanging from the 18” – 36” chains ranged from abstract designs to sweet simple figurals.



Seventeen Magazine, August 1974
Jewel Trifari Advertisement


Multi-strands of beaded necklaces were still a popular left over from the 50’s and 60’s, but the design changed in that the strands were longer and the beads were bolder. The more common single strand beaded necklaces were quiet statement baubles of art glass and often accented with a larger pendant. 





















The picture on the left is a Trifari ad out of the August 1972 September issue of Seventeen; and Judi Bollan -  VintageJewelry4u on Etsy - sent this picture of the same Trifari Necklace from her personal collection.  





Abstract pendants were very popular, as well as tassels. It was not unusual to adorn an outfit of plaid wool bell bottoms and sleek ribbed turtleneck with a heavily embroidered floral vest adding several layers of thin chains.



This advertisement out of the 1972 August issue of Seventeen shows another chain and pendant and various styles of earrings that could be worn with the necklace.




The Vintage Jewelry Sellers on Etsy Team members have some fabulous examples of vintage Trifari, Monet, Sarah Coventry and other designers from the 1970’s. Here are just a few designs that I favorite which date from 1970-1974:

Purple Daisy
BitzofGlitz4u
AntiquingOnLine
Andraliz
Heirloom Brooches & Baubles
Crimson Vintiques
Violas Vintage
Shooting Creek Jewelry

15 comments:

  1. Great post. Love being taken back to such a wonderful time in my life. Not sure I miss the bell bottoms, though.

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  2. Well put together, great content. I was born in the 70's and it was interesting to see what fashion was like then... sure beats the 80's. Great job.

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  3. Whoa Seventies! Great post and great pieces!

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  4. Fabulous post Gayla, love it and really enjoyed the walk down Memory Lane! Thanks so much.

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  5. Remember those days well. Definitely loved the colorful clothing and the great jewelry designed to compliment it. Thanks for including my Trifari pendant necklace!

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  6. I loved the jewelry from this time period, I too remember it well, wish I still owned some of these.
    Love the Blog Gayla,

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  7. Great blog post Gayla. I enjoyed reading it and looking at the pictures. When do you sleep?? LOL Great job, Patsy, Brightgems Treasures!

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  8. really enjoyed reading this
    thanks for putting my necklace in the blog

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  9. Really liked the content of this article. Engaging, interesting and useful in identification of styles of both clothing and jewelry. Great Job! :)

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  10. Ah, yes, a wonderful stroll down Memory Lane! I still have some of my necklaces similar to what you described in this wonderfully informative article!

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    1. I do too! I love my long skinny chains and pendant necklaces!!!

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  11. Thank you all for your comments. I have really enjoyed this collection of 17 magazines, and reviewing the fashions of these times. I do really miss the big bell bottomed pants, they we flattering to my figure back then. I still wear many of the necklaces that I have from back then - as I am still attracted to turtlenecks and sweaters, so these necklaces are flattering! Awwwweee, for the love of vintage jewelry, I will always choose something goes with those older accessories!

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  12. Ah, this is why I love the 70s: for the big statement piece necklace pendants, which I have heaps of! Great to find your blog and another vintage jewellery junkie! K

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    1. Thank you Grunge-Queen.....I hope to be adding more blog posts soon in relationship to those 1970's jewels and fashions!

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