Monday, February 27, 2012

A Treasure Troves of Seventeen Magazines– Part One

A couple of weeks ago, we were at an estate sale, as I am always on the hunt for some great vintage jewelry, where I found a vintage fashion jackpot!  After I had shopped the jewelry cases, I decided to browse around this very interesting, eclectic home.  As I stepped to reach for a sweet Joseph Original figurine, my foot caught something under the table.  Curiosity, being what it is, inspired me to lift the tablecloth and see what it was I kicked.  There lay stacks of magazines, but what really caught my eye were the thirty-two teen fashion magazines, Seventeen, from the early 1970’s.  

I graduated in 1969, worked for “The Bon Marche”, which eventually was called “The Bon”, and was later bought out by Macy’s.  As a teenage girl, I always looked forward my subscription to Seventeen Magazine to arrive in the mail.  Mom enrolled me in the 12 week fashion etiquette course that was sponsored by Seventeen Magazine at the Bon Marche.  I credit that course for my love for all things sparkling, fun fashionable clothing, and my years of being a hair stylist.

March 1972 - Seventeen Magazine Cover
Needless to say, when I found these magazines, I started filling my box with them.  I could hardly wait to make my purchase and get home to browse the articles, the fashions of that era and to see if I could find any jewelry ads.  My husband hauled the box from the truck and into the fifth-wheel as soon as we arrived home; and he was none-to-happy that I had made this purchase all in the name of self gratification and was afraid that I might not be willing to get rid of them quickly. 

January 1972 - Seventeen Magazine Cover

At first glance of these vintage fashion treasures, I was a little disappointed that there was very little jewelry being shown, but then I began questioning how fashion was influenced by that hippie, flower children generation of the late 1960’s, a sexual revolution which opened the door for women to begin discussing subjects like abortion, birth control and equality in the work force with a louder voice, the Vietnam war  and general unrest as young people continued to rebelled against the main stream establishment. K.C Library, online makes the following comments regarding influence in trends:

The chaotic events of the 60's, including war and social change, seemed destined to continue in the 70's.  Major trends included a growing disillusionment of government, advances in civil rights, increased influence of the women's movement, a heightened concern for the environment, and increased space exploration.  Many of the "radical" ideas of the 60's gained wider acceptance in the new decade, and were mainstreamed into American life and culture.  Amid war, social realignment and presidential impeachment proceedings, American culture flourished.  Indeed, the events of the times were reflected in and became the inspiration for much of the music, literature, entertainment, and even fashion of the decade. (

August 1972 Seventeen Magazine
One of my favorite terms in describing the late 1960;s and early 1970’s fashion and style is “Funky and Fun”; and the term refers to color, styles, fabrics, architecture, literature and interior decorating.  The idea of complimentary colors gained a whole new meaning; recycling of furniture and useable puts today’s recycling claims to shame (well maybe not, but it gave a run for the money); and literature became interpretation of strange hallucinations or dreams.  The end result was garish colors and mix matched plaids; heavy fabrics and designs with over exaggerated ribbons, bows and embellishments.  Granny dresses returned, hot pants were hotter, and the bell bottoms got wider.  Here are a few favorites:

September 1974 Seventeen Magazine

Wide Leg Wool 1970's Pants - RogueRetro
Seventeen Magazine - July 1974
August 1974 Seventeen Magazine

 The fashion statements in the early 70’s were made with heavy wools and tweeds in the winter, where the Pantsuit became a very popular look; in the summer we saw homemade crocheted hot pants, as well those sexy leather or blue jean ones; and in the spring and fall, we would pull out the baby doll and the granny dresses.  Shoes were not delicate slippers, but heavy, chunky elevating shoes that were anything but feminine.
 1970's Crocheted Hot Pants Etsy Shop 2ndlookvintage

I was sharing some of my thoughts with members of my favorite jewelry collectors Team on Yahoo, The Jewelry Ring, and got this response from fellow jewelry collector and friend Robin Deutsch:
“I was just watching the movie ‘Boogie Nights’ last night that took place in the 1970s, and was period perfect to a "T". I forgot about the Nik Nik polyester shirts and prints and ugly platform shoes and all the horrors that I thought were so gorgeous and hoped would never go away LOL. It made sense that heavy, glittery jewelry would be so out of place with these fashions.  It's always interesting to see the fashion along with the jewelry, of any period in time, to make one understand how they very much went hand in hand.”
Robin was right on many levels; she make some very good points - 1) we loved those looks!  2)  They seem ugly now, but back then we were hip!  3) The fabrics and designs were absolutely gaudy and loud and heavy; to wear thick, bold or glittery jewelry (unless it was a big puffy matchy match silk flower brooch! 
So my final thought:  "It was just too far out, absolutely groovey to go through these trippy magazines!"  I am not done sharing some of the discoveries and memories from this era.  So, until my next post, you can look forward to more jewelry and fashion thoughts in Part 2 and Part 3 of A Treasure Trove of Seventeen Magazines!
Below are some examples of great 1970's Jewelry from The Vintage Jewelry Sellers on Etsy:

du Saye Jewelry on Etsy

Vintage Jewels and More

The Jewel Seeker on Etsy
Delightfully Vintage

Friday, February 24, 2012

Add Your link to your Vintage Jewelry Shop on Etsy

Friday, February 17, 2012

Betty Draper's Closet

I'm not much of a TV watcher.  I will listen to it as I clean jewelry, prepare packages for shipping or work on my listings; however, I rarely just sit and watch TV.  Last summer while I was visiting my daughter we decided to make pillow cases, and since her husband was out of town, we set her livingroom area up so we could each have our own sewing machines, cutting tables and ironing board.  She wanted to catch up on a couple of seasons of  Mad Men on AMC ; and said, "Mom, you'll love this show."  In my mind, I just sort of rolled my eyes, and thought to myself, "I'll endure this because I love her and want to like what she likes."

'Betty Draper's Closet - VJSE 50/50 Friday' 

by TheJewelSeeker

This treasury is brought to you by the 

Vintage Jewelry Sellers on Etsy Team.

 All jewelry in this treasury is from VJSE Team Member shops!

















As it turns out, I loved the show, and enjoyed a marathon of watching all four seasons on the internet, thanks to Netflix and Hulu!  Betty Draper reminds of of nobody that I have ever known personally, but who I would have been captivated by.  Her sense of fashion, her delicate features and her amazing way she portrays innocence in a time when the pressures for the sexual revolution were bubbling under the surface.

Betty dresses to the nines, whether she was in jeans, dining out with her husband, Don, or trying to restart her modeling career.  I can only imagine that she would be in fashion heaven to be able to shop the Etsy Vintage Jewelry section to find beaded necklaces to match the dresses in her wardrobe!  As I long to see what Don Draper is up to with his new bride; and what may have happened with Betty and her new husband; as well as how her relationship with her daughter Sally may progress, I decided to make the above treasury.  

Swarovski: Synonymous with Quality


Swarovski Crystals is a name that has become increasingly popular with the onset of crafters and artists creating beautiful sparkling wares.  Swarovski is actually a brand name for precisely-cut crystals produced by Swarovski AG, started by Daniel Swarovski of Wattens, Austria.

Swarovski (October 24, 1862 – January 23, 1956) worked in his father’s glass factory as a youngster, learning the art of glass cutting.  Daniel eventually designed and patented one of the first machines that helped the crystal cutting process in 1982.  

Wikapedia reports, “In 1895, Swarovski financier Armand Kosman and Franz Weis founded the Swarovski company, originally known as A. Kosmann, Daniel Swartz & Co., which was later shortened to K.S. & Co.[3] The company established a crystal cutting factory in Wattens, Tyrol (Austria), to take advantage of localhydroelectricity for the energy-intensive grinding processes Daniel Swarovski patented.

You can find figurines, jewelry clothing, and home decorations in high end gift stores, department stores and online shops selling signed Swarovski productions.  However, Artisians all over the world purchase loose beads and rhinestones to embellish their creations.



Artists and crafters world wide tout the quality of their jewelry by stating that they use Swarovski crystals beads and rhinestones in their designs.  The word Swarovski is synonymous with excellence and quality.


Swarovski rhinestones can be found in many designer signed and manufactured pieces as shown here in the following vintage jewelry pieces by Sherman, Continental and more:

GrandVintageFinery Sherman Necklace

Bodacious Jewels Sherman Brooch
GlitzyThings Continental Brooch

glitzythings Full Parure

delightfullyvintage Alice Caviness

As well, Swarovski has their own team of designers who create amazingly beautiful pieces found in higher end boutiques, department stores and online gift malls.  The Swarovski produced jewelry can be identified with the hallmark Swan stamped on the backs and hang tags of the their designs:

The Jewel Seeker
The Jewel Seeker


The Jewel Seeker